Chapter 1 - looking back on the first week

Chapter 1 - looking back on the first week
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What a week it was, let me tell you.

Last week featured a lot of “firsts”: first company meeting, first (virtual) handshakes and fist bumps, first time sitting together to map out the future of get the picture.

But among these exhilarating firsts, was also the first execution of two tough decisions.

In constructing its takeover plan, Jezby Ventures spent previous months carefully analyzing Shadow’s situation to understand what it needed to do to build a healthy and sustainable business for years to come. The result? Addressing two topics in the first week, which would not only ensure the survival of Shadow, but pave the way for long term success.

So, without further ado, here’s a rundown of the notable topics in our first week out of the gates.

New leadership team has entered the arena

We kicked things off bright and early Monday morning by welcoming our new President, Octave Klaba, and CEO, Eric Sele, to the party.

And by “ party” I mean an all-hands meeting on Zoom to first say “hello, nice to meet you”, but also to break down how the next few weeks and months would look as we kicked off this new chapter.

They also promptly joined us on Slack to kick off open discussions to share initial thoughts that will shape the future of Shadow.

Thinking of Shadow’s long term success

We all have one mission: allow Shadow to grow, flourish and prosper for years centuries to come.

That’s why in this very first week, we’re already tackling tough decisions that were meticulously studied months prior by Jezby Ventures teams. Decisions that will have direct impacts today, but will create the foundation for a smooth runway for Shadow to reach its full potential in the future.

Two very important decisions were taken.

Trial with LG in South Korea
At the end of 2020, we launched a trial alongside LG in South Korea with a limited number of users. The initial testing period allowed us to assess the South Korean market from a service and business standpoint. While the feedback on the experience was overwhelmingly positive, we unfortunately were unable to maintain and scale in South Korea with our current financial and industrial business model. So in order to focus on establishing a sustainable business first, we must end the trial in South Korea by the end of May.

When will we be back? This we cannot say as of now.

Do we want to come back? You can bet your lucky penny on that!

Shadow Ultra & Shadow Infinite in the U.S.
Our vision remains unshaken: make high-end computing accessible to all. And this is exactly what we set out to do with the launch of these next-gen offers last year. However, in order to establish and build a sustainable future for Shadow, we’ve decided to not continue our lease for RTX 5k/6k graphic cards with 2CRSI.

We knew this would result in temporary hardship for our U.S. Shadow Ultra & Shadow Infinite users. But we also hope you understand we’ve meticulously reviewed the situation over the past months and believe this is the best path to ensure Shadow’s long term success and health and with it, a better and future-oriented service for you.

Of course, Shadow will continue and grow in the U.S., but we have to reboot parts of it, on new, sustainable grounds. If you have any ideas and comments on what we should offer, what features you’d not want to miss, what price you’d be okay to pay etc., please let us know!

💡Shadow Ultra & Shadow Infinite in Europe will not be impacted, as they are running on OVH hardware - a sister company of HubiC (which Shadow is now a part of).

Questions, Questions, Questions

We know you have (a lot of) questions - and we love you for that.

And rest assured, you are not alone, so do we.

With this new chapter just getting started, the dust is still settling and we’re just now getting to know each other's names - “Hey you’re Octave, right?”. So, as we come together to investigate the questions about life and Shadow’s future, your questions may not be answered right this second.

Our community managers - including me (hi!) - are gathering all the questions in order to make sure your voices are heard and you get an answer.

And when we do have the answer to your questions, you can be sure as heck we’ll be back with flashing lights and a fireworks show to share the information with you.

Until then, happy gaming!

29 replies

Heh, and according to the email I just got: “*Price will increase to $29.99 per month in June. The exact date and more details will be communicated in a following email.”

:wave: RIP

Userlevel 1

So at what point in your meeting did you guys say “Lets send out an email letting people know we are going to be removing their Ultra or Infinite and we’ll be charging 14.99 a month for boost but then we’ll send them a second email less than a day later saying, Not really it’ll be 30 bucks for boost.”


Because that part of your meeting sucked donkeys.

Im sad man. 

I waited 6 months for my acount to be activated and got delayed. And all youre doing is being positive about the new changes and challanges without actually giving intell or insight on how much longer the new activations wil take….


Heh, and according to the email I just got: “*Price will increase to $29.99 per month in June. The exact date and more details will be communicated in a following email.”

:wave: RIP

I received the same communication. I’m a US customer that had the top tier and used it for Studio work as well as gaming. Now with Boost I can’t use it at all for the studio work and gaming would still be fine if they offered enough storage for my needs on that front.

Even still, having a full system accessible from any device would be fine at the $14.99/month price, but at $29.99/month there’s just no way I could justify what I’m getting at that price point. The competition for cloud gaming is too good to consider it against them.

Just a thought: If you couldn’t afford to keep leasing the graphics cards for the top tiers of the service in the US, maybe you should have considered asking us about raising prices for that service to pay for it and keep most of your customers, whom I’m sure would be more than happy to pay extra for it anyway (especially reading the comments here), rather than cut it off completely and almost certainly lose a huge amount of those customers that were using it.

Even worse, don’t just “hide” the fact you’re increasing the price of Boost in the fine print of an email.  I used to rant and rave about how great your were to everyone I could, but now I’ll have to steer everyone clear from this mess until I see some sort of clear improvement.